Pantone Color of the Year 2018: Ultra Violet

A new year has begun, and with that comes an all new Color of the Year! Last year’s selection, Greenery, was a zesty shade that evoked a sense of renewal. This year’s selection, Ultra Violet, is a representation of the imaginative and inventive spirit, lighting the way for what’s to come.

Ultra Violet (Pantone 18-3838) is a blue-based purple which communicates visionary thinking, originality, and ingenuity. Thoughtful and dramatically provocative, it suggests the mysteries of what lies ahead – the intrigue of everything beyond where we are now.

For many years, enigmatic shades of purple have been a symbol of unconventionality and artistic brilliance. Embodied by such legends as Prince, Jimi Hendrix, and David Bowie, variations of Ultra Violet have been brought to the forefront of western pop culture.

There are also spiritual ties to the color Ultra Violet. Historically, it’s been associated with mindfulness. In today’s world, it offers a higher ground to those seeking refuge from over-stimulation. The use of purple-toned lighting can help energize and inspire connection between people. For that reason, it’s often used in meditation spaces and community gathering areas.

As we look forward to the new year, we encourage people to embrace the use of Ultra Violet in their interior design! From throw pillows to artwork to accent accessories, there are a number of ways to incorporate it. Whether you look to Ultra Violet for its symbolic representation or simply like the color, now is a wonderful time to explore your options.

Visit our Milwaukee area designer furniture store to speak with an award-winning interior designer today! With our complimentary design services, starting your next project will be a breeze.