Pantone Color of the Year 2023: Viva Magenta

Each year, designers, design enthusiasts, and creatives alike await the announcement of Pantone’s Color of the Year. In an age where people are increasingly aware of and attentive to their interiors, it’s exciting to explore new ways to embrace certain trends.

The Color of the Year for 2023 has officially been announced, and it’s truly an expression we’re loving: Viva Magenta 18-1750.

Rooted in nature, descending from the red family, it’s a a shade that expresses a new signal of strength. Chosen for its representation of bravery and fearlessness, Viva Magenta is a pulsating color whose exuberance promotes a joyous and optimistic celebration. Vibrating with vim and vigor, this bold shade reminds us we have the ability to write a new narrative.

“In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known. Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.”

Leatrice Eisman, Executive Director: Pantone Color Institute

Powerful and empowering, this year’s Color of the Year is a new animated red that revels in pure joy. In choosing it, Pantone reminds us to experiment, break boundaries, and express ourselves without restraint.

Want to see how you can incorporate pieces inspired by Viva Magenta in your own home? Visit our Showroom & Design Center in Elm Grove to start working with one of our designers! From artwork to accessories and more, we can help inject personality and excitement into your space.